Kanoon 2024
Location: Tehran
Total Area: 760 m2
Exhibition booth design is one of the most important aspects of marketing and advertising for companies and brands. A well-designed booth can capture the attention of visitors and acquaint them with the company’s services and products. In this context, designing a booth for KANOON IRAN NOVIN, a company active in the advertising industry, has been one of the significant and challenging projects. This project has been meticulously planned and executed, taking into account the brand’s visual identity, advertising and exhibition needs, and creating an attractive and efficient space for visitors.
Designing the booth using white not only enhances brightness and draws more attention but also conveys a sense of purity, simplicity, and modernity. White serves as an excellent background for displaying services and products, allowing other design elements and displays to stand out more prominently.
Given the extensive range of services offered by KANOON IRAN NOVIN, the booth space has been precisely and optimally arranged to showcase each section effectively. These spaces are designed so that each service section can be independently and efficiently introduced to visitors, providing a unique experience for each service offered.
Placing a single tree in the center of the booth symbolizes growth, vitality, and a connection to nature. This tree, as a central element, not only adds visual beauty to the booth but also signifies sustainability and continuous progress. This green symbol can also create a calm and pleasant environment for visitors.
circular pathway design on two levels naturally guides visitors to view all sections and services of the booth comprehensively. This pathway ensures that no part of the booth is hidden from visitors, allowing each visitor to have a comprehensive and all-encompassing experience of KANOON IRAN NOVIN’s services.
Modern design and the use of circular geometry in the booth not only enhance its visual appeal but also reflect the company’s innovative and creative approach. This design style gives the booth a dynamic and vibrant appearance, conveying a sense of movement and progress to visitors.
Overall, the booth design for KANOON IRAN NOVIN, utilizing white color, ample space, a central tree symbol, a circular pathway, and modern design, provides a unique and memorable experience for visitors while showcasing the company’s services and values in the best possible way. This design not only helps attract visitors but also effectively introduces the company’s services and products, ultimately reinforcing the KANOON IRAN NOVIN brand in the minds of the audience.
